ABOUT THE FOUNDER
MEET THE CHIEF CROSS-POLLINATOR
Sarah Snudden has always been motivated to understand why people do what they do. Her life-long consumer curiosity fuels her ability to drive brand growth and build innovative new products. She has walked the walk and worn many hats--both for consumer brands and innovative insights agencies.
She has experience building major brands including Clorox, Glad, Seventh Generation, Keurig, Green Mountain Coffee Roasters, and JDE Peet's. Through her joint venture and innovation work, she's partnered with P&G, Coca-Cola, Campbell's, Starbucks, Dunkin', Philips/Versuni, and more. She's also worked at innovative agencies such as Traction/ProQuo AI and AYTM.
A deeply experienced early adopter, Sarah loves insights and the people who bring them to life. She was an early user of social listening and quantitative automation. By 2015 she was using early AI tools to model her organization's unstructured data with cognitive intelligence, linguistic analysis, and behavioral AI. More recently she delivered results with AI-assisted tools for both qual and innovation.